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Have the

courage

to end ageism.

Get involved
Scrolling Image

Have the

courage

to end ageism.

Get involved
Scrolling Image
Scrolling Image

Our Mission

Courage is a social campaign dedicated to spreading age positivity and empowering people to courageously own their age!

Part of our job is to educate society about aging and the impact ageism has on ourselves and others. Understanding that aging is a natural and valuable part of life will allow everyone to move forward with a better sense of empathy and awareness. You can get involved by posting your stories to social media using #agepositivity and help us build a community devoted to combating ageism. Also be sure to take the pledge. It’s time to value people of all ages and it all starts with a little bit of courage!

Sign the pledge

What is ageism?

Ageism refers to how we think, feel and act towards people based on their age. It finds its way into our institutions, relationships and self image.

Is it really a problem?

Yes! Ageism lives in many of our institutions. It influences our health and social care, the media, the workplace and the legal system. Globally, one in two people are ageist against older people! Populations are living longer so if you want to ensure your quality of life, stand up to ageism.

Why should I pledge?

To combat ageism, we need to make a collective effort. It doesn’t matter what age you are now, ageism will impact you. The pledge allows you to take on ageism for yourself and others.

Quiz

See for yourself what ageism looks like in everyday situations and if you can identify it.

Start

GOOD JOB!

Its time we respect people of all ages!

In this scenario,
who is being ageist?

Sue goes to the doctor for knee pain. Her doctor tells her it just happens with age. Ending the appointment without examination, Sue felt embarrassed for seeking help.

Next

The Doctor!

The doctor not examining Sue and assuming a health issue is only related to her age is an example of how ageism can impact our healthcare systems.

Next

Try Again

See if you can find the person who is enforcing age bias’ to learn more about the different kinds you might encounter.

Try again!

In this scenario,
who is being ageist?

Mark is a recent college graduate and just started a new job. One of his coworkers continues to make comments about how Mark isn’t like his peers because he actually shows up to work.

Next

The Coworker!

Younger people also face age bias. These stereotypes create generational gaps and less interaction between age groups, in turn creating more ageism.

Next

Try Again

See if you can find the person who is enforcing age bias’ to learn more about the different kinds you might encounter.

Try again!

In this scenario,
who is being ageist?

Troy wants to sign up for a dance class but is worried the younger dancers will think he is the “creepy old guy” for going by himself. He decides not to go.

Next

Troy!

Internalized ageism is when we turn age stereotypes against ourselves. Then we associate negative feelings about our own aging. This thinking is detrimental to our mental and physical health. Stay positive and be kind to yourself!

Next

Try Again

See if you can find the person who is enforcing age bias’ to learn more about the different kinds you might encounter.

Try again!

True or False?

Half the world is ageist towards older people.

Next

It's TRUE!

Can you believe it? Ageism is still one of the most acceptable forms of discrimination. It is time we respect people of all ages!

Start Over

Take the pledge.

Free yourself from age bias.

“I pledge to challenge age bias in all its forms. I recognize that aging is a natural and valuable part of life. I will treat people of all ages with respect and dignity, and create a culture of inclusivity. By pledging I will be empowering my past, present and future self.”

I have the courage!

Take the pledge.

Free yourself from age bias.

I have the courage!

“I pledge to challenge age bias in all its forms. I recognize that aging is a natural and valuable part of life. I will treat people of all ages with respect and dignity, and create a culture of inclusivity. By pledging I will be empowering my past, present and future self.”

SPREAD THE WORD!

Share your stories and positivity!

#agepositivity